Privacy Policy

Privacy Policy

This Privacy Policy explains how Ray-Ban collects, uses, stores, and protects information when you visit our website, place an order, contact customer service, or subscribe to marketing emails.

Last updated: May 18, 2026

Introduction

Ray-Ban respects your privacy and is committed to handling your personal information responsibly. This Privacy Policy describes the types of information we may collect, how we use it, and the choices you may have regarding your information.

By using the Ray-Ban website, placing an order, creating an account, contacting us, or subscribing to our emails, you agree to the practices described in this Privacy Policy.

Information We Collect

Ray-Ban may collect information that you provide directly to us and information collected automatically when you use our website.

  • Contact information, such as your name, email address, billing address, and shipping address.
  • Order information, including products purchased, order number, order history, delivery details, and return or exchange requests.
  • Account information, such as login details, saved preferences, and customer account activity if you create an account.
  • Customer service information, including messages, questions, photos, or details you provide when contacting support.
  • Website usage information, such as pages viewed, browsing actions, device type, browser type, IP address, and general website interaction data.
  • Email marketing preferences, such as subscription status, email engagement, and unsubscribe choices.

How We Use Information

Ray-Ban uses personal information to operate the website, process orders, provide customer support, improve the shopping experience, and communicate with customers.

Order support

We use order and contact information to process purchases, confirm orders, arrange delivery, support returns, and respond to order-related requests.

Customer service

We use information you provide to answer questions about orders, shipping, returns, exchanges, product details, and account help.

Website improvement

We may use website activity information to understand how customers use the site, improve page performance, and maintain a better shopping experience.

Communication

We may use your contact details to send order updates, service messages, customer support replies, and marketing emails if you subscribe.

Order Processing

When you place an order with Ray-Ban, we use the information you provide to confirm your purchase, process payment, prepare your order, arrange shipment, provide order updates, and support returns or exchanges when applicable.

We may also use order information to prevent fraud, verify transaction details, resolve payment issues, and maintain accurate purchase records.

Payment Information

Ray-Ban accepts payments through PayPal, Stripe, and Credit Card payment processing. Payment details are handled through the selected payment processor and are used to complete your transaction securely.

Ray-Ban does not ask you to send full payment card numbers, passwords, or sensitive payment credentials by email. Please do not include sensitive payment information when contacting customer service.

Cookies and Analytics

Ray-Ban uses cookies and similar tracking technologies to support website functionality, remember preferences, improve site performance, understand customer browsing behavior, and measure website activity.

  • Essential cookies help the website operate and support shopping cart or checkout functions.
  • Preference cookies may remember settings or choices that improve your browsing experience.
  • Analytics tracking helps us understand how visitors use the website and which pages may need improvement.
  • Marketing-related cookies may help measure the performance of email campaigns or promotional content.

You may be able to manage or disable cookies through your browser settings. Some website features may not work properly if cookies are disabled.

Email Marketing

If you subscribe to Ray-Ban email marketing, we may send you promotional messages, product updates, sale information, discount messages, coupon code notices, and other shopping-related emails.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in the email or by contacting us at [email protected].

Even if you unsubscribe from marketing emails, Ray-Ban may still send non-promotional messages related to orders, customer service, account activity, or policy updates.

Service Providers

Ray-Ban may share limited information with service providers that help us operate the website, process payments, fulfill orders, send emails, provide customer support, analyze website activity, prevent fraud, and maintain business records.

These service providers are expected to use personal information only as needed to provide services to Ray-Ban and not for unrelated purposes.

Data Security

Ray-Ban uses reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

No website, payment system, or electronic storage method can be guaranteed to be completely secure. You are responsible for keeping your account login details private and for contacting us if you believe your account or order information has been misused.

Data Retention

Ray-Ban keeps personal information for as long as reasonably necessary to provide services, process orders, manage returns or exchanges, respond to customer requests, maintain business records, prevent fraud, comply with applicable obligations, and resolve disputes.

When information is no longer needed, we may delete, anonymize, or securely retain it as appropriate for recordkeeping or legitimate business purposes.

Customer Privacy Rights

Depending on your location and applicable privacy laws, you may have rights related to your personal information. These rights may include the ability to request access, correction, deletion, restriction, or a copy of certain personal information.

You may also have the right to opt out of certain marketing communications or withdraw consent where processing is based on consent.

To submit a privacy request, contact Ray-Ban at [email protected]. We may ask for information needed to verify your identity before completing a request.

Children’s Privacy

The Ray-Ban website is intended for general audiences and is not directed to children. We do not knowingly collect personal information from children.

If you believe a child has provided personal information to Ray-Ban, please contact us so we can review the request and take appropriate action.

International Users

If you access the Ray-Ban website from outside the country where our website operations or service providers are located, your information may be processed in a location different from your own.

By using the website or submitting information to Ray-Ban, you understand that your information may be transferred, processed, or stored in locations where privacy laws may differ from those in your area.

Policy Updates

Ray-Ban may update this Privacy Policy from time to time to reflect changes in our website, services, business practices, or privacy requirements.

When we update this Privacy Policy, we will revise the “Last updated” date near the top of this page. Your continued use of the website after an update means you accept the revised policy.

Contact Information

If you have questions about this Privacy Policy, your personal information, cookies, email marketing, or privacy requests, contact Ray-Ban customer support at:

[email protected]